Create the Best Landing Page for Your Business

Think of your landing page as your website’s “Call to Action.” A good landing page shows your visitors what you are offering and why it matters to them. It doesn’t matter if your goal is to gain a repeat customer, add a new follower, or make a sale. The landing page is your website’s chance to make a valuable first impression.  Landing pages are often the result of a successful ad campaign and it is important that you deliver on the promise of your ad.

Keep It Simple

A good landing page should have concise, direct copy that quickly gives visitors the information they are looking for. Keep the 30 second rule in mind. If your site visitors can’t scan your page in less than 30 seconds and find what they came to see, then your landing page it too dense and overworked.

Forms Are Your Friends

There is nothing wrong with collecting a little information in exchange for a give-away. However, do it discreetly. A name, email address and a brief summary of the user’s interest is all you need to follow up with a tactful email. Do not expect visitors to fill out a lengthy form that requires disclosing a lot of extraneous personal data such as cell phone number, address, etc. Keep it simple. The Army would say, “Name, rank and serial number.” On the Internet, “Name, goals and e-mail address” is equally sufficient.

Consistency is Key

Any ad-based landing page should have some similarity to the original ad. If you use a dark background tone with light colored text for your ad, then your page should have a similar look. Certain ad venues, such as Facebook, offer limited options for creating your ad. However, you can still create consistency by ensuring that the same image in your Facebook ad is displayed prominently on your landing page.

Feed the Search Engines

Your landing page should be keyword rich without being obnoxious. Give search engines such as Google, Bing, etc. something to hone in on without sacrificing the quality of your text. Good landing pages often contain discreetly placed keywords that are not obvious to the reader, but readily apparent to search engines.

These four tips will help make your landing page more successful and boost your chances of making a successful connection with your visitors. When in doubt, whittle your landing page to the bare bones and then look at what else can be stripped away. Less is still always more. Keep your landing page simple, direct and to the point.

Chris Darling and Methodic Pages…

I work with skilled and professional service based businesses who struggle with getting search engine optimized websites to represent their business online and want to benefit from standing out from their local competition.

I bring you a rare talent that integrates overall site layout, presentation, and on-page SEO with every project.

In working with me, my clients receive an interactive, highly optimized website that lays the perfect foundation for any online marketing strategy you decide to put into action.

If any of this speaks to  you or your online business goals contact Chris Darling to get a free project based quote.

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