Small Business Blogging

It’s hard to ignore the popularity of blogs. Over 100,000,000 blogs have popped up on the Internet over the past decade. Blogging isn’t just personal anymore. A good blog can also be a powerful business-marketing tool. As a small business owner, it is time to consider whether or not blogging is right for you.

Pros

• A well-written blog gives your small business a unique identity that sets you apart from your competition. It’s like a virtual meet-and-greet with hundreds of potential customers.

• Easy to use software like WordPress and TypePad simplify building an online presence for your small business. Creating your own blog is less complicated than learning how to design a web page and less expensive than hiring a professional web designer.

• Updating a small business blog is quicker than contracting a web designer to make changes to your web site.

• Blogs are easier to link to social networking sites like Twitter and Facebook for greater internet visibility.

• A popular blog with quality content can reach a significantly larger pool of potential customers than mass mailings.

Cons

• Blogs need to be updated at least three times a week for the best search engine results. As a small business owner with many tasks to juggle, you have to either make time to write effective content for your blog or hire a professional to do it for you.

• Building links also takes time. You can’t just rely on search engine traffic to direct potential customers to your blog. One of the best ways to maximize your online visibility is by posting links on the web that trackback to your blog.

• There are various blogging software plug-ins that offer some online selling capabilities, but they’re not as functional as a professionally built e-commerce sites.

The decision whether or not your small business should have a blog comes down to time and resources. If you’re willing to invest a little of both to create and maintain your blog, it can be a big asset to your small business.

Chris Darling and Methodic Pages…

I work with skilled and professional service based businesses who struggle with getting search engine optimized websites to represent their business online and want to benefit from standing out from their local competition.

I bring you a rare talent that integrates overall site layout, presentation, and on-page SEO with every project.

In working with me, my clients receive an interactive, highly optimized website that lays the perfect foundation for any online marketing strategy you decide to put into action.

If any of this speaks to you or your online business goals contact Chris Darling to get a free project based quote.

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