Google AdSense is a popular pay-per-click (PPC) advertising program that many people use. There is no typical AdSense user. AdSense ads appear everywhere from fledgling blogs to large social networking sites like MySpace. Before you make a decision to incorporate Google ads on your blog or website, you need to consider if it is a good choice.

Pros

• Income from Google Ads can help offset website hosting costs.
• Even if someone visits your website and isn’t interested, you may still make money if they click an ad link.
• Google automatically updates ads from new bidders based on the content on your website. As your content changes, you will get a wider variety of ads.
• You can choose to subtly include Google ads on your website or make them very prominent. Unlike with some other PPC advertisers, webmasters have direct control over Google AdSense ad placement and design.
• Google sends out a check every month that your AdSense account reaches $100 or more. For popular websites, this can be a good stream of residual income.

Cons

• Google ads potentially draw traffic away from your website. Every time a visitor clicks an ad link, they leave your site.
• AdSense reads titles first and body copy second. If your website isn’t optimized with good title tags, you could end up with generic ads that earn you very little money.
• Traffic pays a large part in determining your AdSense earnings. If your website is only drawing a few hundred visitors each day, it could take months before you reach Google’s payout threshold.
• Depending on the keywords your website uses, AdSense might actually display ads from your competitors. Skilled professionals like graphic designers or contractors should avoid Google ads because the same keywords they use to bring visitors to their website could drive business away.
• Besides being potentially distracting, many people consider Google ads to be a blatant attempt to turn a quick buck and may gain a bad impression of your website.

Using Google AdSense is an individual profit/loss experiment. On popular SEO-friendly websites that do not provide a competitive service, Google ads can be a great source of revenue. However, if you are trying to market a product or provide a specific service, Google ads can actually cost you more money than they earn.

Chris Darling and Methodic Pages…I work with owners of service based businesses who struggle with getting search engine optimized websites to represent their business online and want to benefit from standing out from their local competition.   I bring you a rare talent that integrates overall site layout, presentation, and on-page SEO with every project.   In working with me, my clients receive an interactive, highly optimized website that lays the perfect foundation for any online marketing strategy you decide to put into action.   If any of this speaks to you or your online business goals contact Chris Darling to get a free project based quote.

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