Google added the Panda (or Farmer) update to their algorithm reduce the SERPs (search engine results page) position of content farms, which they consider to be websites with a high amount of content that has little value to users. Google’s changes don’t just affect large sites like those owned by Demand Media. If you are trying to get found, but you have designed your site in a way that Google deems as having thin content, your website could drop on SERPs as well.

Dr. Peter J. Meyers, of SEOmoz, wrote an excellent article titled Fat Pandas and Thin Content that gives readers seven scenarios that could cause Google to lowers your ranking. Meyers also provides solutions for these problems as well. Many of the problems that Meyers writes about, such as having too many ads on one page, are issues that have never been a problem before.

Unless you are extremely familiar with all the changes made by Google’s Panda update, Fat Pandas and Thin Content is necessary reading. This is one of Google’s biggest algorithm changes within the past year and you may not even be aware your website has problems. Protect your SEO investment by not letting your website get Panda-slapped.

Chris Darling and Methodic Pages works with owners of service based businesses who struggle with getting search engine optimized websites to represent their business online and want to benefit from standing out from their local competition. I bring you a rare talent that integrates overall site layout, presentation, and on-page SEO with every project. In working with me, my clients receive an interactive, highly optimized website that lays the perfect foundation for any online marketing strategy you decide to put into action. If any of this speaks to you or your online business goals contact Chris Darling to get a free project based quote.

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